About Decor.Marketing

What we are, and what we are not

We plan and run marketing for design businesses, and we advise owners on positioning, pricing presentation and growth. We are not a design firm, a staging company or a contractor. We don't design rooms, choose finishes, source furniture, stage homes, renovate or install anything, and we will never compete with a client for a project.

That separation matters to you in a practical way. When we tell you a project page is weak, it's a marketing judgement, not a rival studio's opinion. And you never have to wonder whether we're steering your leads somewhere else.

Part of the Sedighi.ca and SAZ.ca group

Decor.Marketing is a Canadian brand within the Sedighi.ca and SAZ.ca group of companies, headquartered in Vancouver, British Columbia, and serving clients across Canada.

• Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Its family of brands runs from Conv.ca and BusinessConsulting.ca to HVAC.Agency, HVAC.Digital and Trades.Agency.
• SAZ.ca (Strategy & Acceleration Zone) is a Canadian consulting firm focused on strategy, AI and revenue acceleration, founded by Ali as Founder & Managing Partner.

Trades.Agency is our parent brand. It serves trades and home-service businesses, and our plans and terms come from its published pricing.

Ali Sedighi, MBA

Ali Sedighi leads Decor.Marketing. He holds an MBA in Technology Management and has worked in digital marketing for 17+ years, beginning in 2007 when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver.

Ali also founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and is Founder & Managing Partner of SAZ.ca. He has served clients in Canada, the USA and Dubai.

Most of Ali's published case work is in HVAC: he has built 150+ live HVAC websites, including CombiBoiler.ca, HeatLand and BoilerPart.ca. We present those as results from our HVAC work, not as design-industry results. The lesson from that work transfers directly, though: businesses that publish a clear, well-structured page for each thing they do get found more often than businesses that don't. For a design studio, those "things" are rooms and projects. The results page explains what each case shows.

How we work with design businesses

Our process is built for owners who are busy on site and short on time for marketing.

1. We start with your work. Before talking about channels, we look at your best projects and your last ten clients, and where each came from.
2. We write the plan down. You get scope, priorities and costs in writing before anything starts. No surprises in month three.
3. We borrow your voice, not replace it. Project pages are drafted from short interviews and then edited by you, so the site sounds like a designer, not an agency.
4. We measure enquiries, not likes. Monthly reports show calls, texts and emails, the pages behind them, and which ones became paid work.
5. We keep it honest. No invented reviews, no inflated before-and-after claims, no promises about rankings.

Values we hold to

A few principles shape every engagement:

• Your client's privacy comes first. Nothing from a client's home is published without their consent, and identifying details stay out.
• Credentials are described accurately. Titles such as "Interior Designer" are regulated in some provinces, so your marketing uses the words you're entitled to use.
• You own your assets. Domain, website content and accounts belong to you; ownership terms are confirmed in your proposal.
• Plain language. If we can't explain why something should work, we shouldn't be doing it.

Talk to us

If you'd like to see whether we're a fit, read the services overview, check plans and pricing, or browse the frequently asked questions. Then call, text or email and tell us about a room you're proud of.